Soham Food Product

The Challenge

A genuinely good product was getting lost on crowded shelves next to bigger, louder FMCG brands with far larger marketing budgets.

What We Did

We designed shelf-first packaging built to stand out at arm's length, paired with a launch campaign that leaned into the brand's regional, homemade credibility instead of hiding it.

The Outcome

Shelf-first packaging and a launch campaign built on the brand’s regional, homemade credibility give shoppers a clear reason to pick it up.